The Sales Email
The brief: Our client sells crystals online. She’s launching a brand new Love Crystal Healing Package that comes with crystals, a crystal grid, and coaching calls.
Her ideal clients are single women who just want to find the love of their life. They’ve tried tinder and hate it. They’re so sick of hearing their parents wanting to set them up. They sit up at night drinking wine and scrolling. This crystal healing package is to help them be the person you want to fall in love with so they can attract and keep the love of their life.
Her brand voice is: Inspiring
Write a 300-500 word email introducing this new love crystal package:
Crystal Client Sales Email:
Created by Rochelle Alves, Huntington Beach, California
Subject line: no more pining
Hey Brooke!
You know what’s great?
When you’re scrolling through Instagram and you see the happiest couples doing the cutest things:
- Hot boyfriend wipes ice-cream off her cute nose (swipe left, ugh it’s a series)
- Hot boyfriend kisses her pretty little forehead on a sunshiny day (swipe left)
- Hot boyfriend swiftly lifts her in the air and...(insert needle scratch sound effect)
Swipe OUT cuz I can’t take it anymore.
Clearly...not great. Those posts just plain stink for a lot of us. (Me!)
At least they use to.
If I read just one more caption about the best man ev-ah, I might mainline Windex.
The more I wanted to be like those relationship-pretentious posters, the more I tried Tinder. (And yes, I split tested my profile. Oh come on, like you haven’t.)
I even almost considered some of the tosspots my parents were trying to hook me up with. And when your parents are trying to hook you up, you might think you have problems. But when you actually consider that hook-up, you know you’ve got problems.
Somehow, thank Galapagos Islands, I realized how pathetic I sounded and decided to stop crying on my croissant.
I know the value of crystals (Jesus, Mary, and Rhoda, I have a thriving business and life using crystals for my own emotional and spiritual growth!) But why did I overlook them where my love life was concerned?
That. Has. Changed.
Starting with the mother-loving GARNET, girlfriend.
I found someone I adore, and who adores me. I’m totally committed to my new guy, but I’m 100% confident if things don’t work out, I could find love again. (Side bennie: I’ll never be jealous of another hot boyfriend post.)
I let nature flow through me and drew love (real love!) from the garnet...along with several other crystals I’d like to share with you.
Enter: The Love Crystal Healing Package.
You will never pine for love again. Or be jealous of others. Or wish wish wish you had someone. Or dread Valentine’s Day. Or split test your Tinder profile.
You will attract who you want...the love of your life. And it will last.
You’ll still drink wine...but with someone you love. And I’m not talking about your Aunt Judy.
I want you to say YES to this ah-mazing package I put together for you (based absolutely on the happiness it brought to me.)
I’m SO excited about the 7 special crystals and grid it comes with. I’ll tell you a secret: RUBY and RED JASPER are also in the lineup.
Want to know about the others? You simply must give me a call. LET'S TALK
You will also get three 30 minute coaching calls with me. So we can talk about all.the.things. Girlfriend, we can tell stories. But more importantly, I will set you on the right path and answer ANYthing you can throw at me.
And in the end, you're going to find LOVE.
Sound like just the thing you need, Brooke?
With so much love,
Rochelle